Nadiya & Finsbury Food Group
Finsbury Food Group has unveiled the first products in its new partnership with Great British Bake Off winner Nadiya Hussain
The initial range of cakes is now rolling out in more than 300 Tesco stores nationwide from 9 June 2025.
Products include the Aromatic Spiced Banana Caramel Loaf, Spiced Cherry Bakewell Loaf, Funfetti Slice, Bazillionaire Slice, and a showstopping Rainbow Celebration Cake.


Nadiya & Schwartz
Schwartz has partnered with the nation’s favourite home cook, Nadiya Hussain, to launch a brand-new range featuring recipe kits, mixes and seasonings.
With the trusted flavour of Schwartz, and Nadiya's helping hand, you can feel confident that this range is going to be a hit with the whole family. Choose from recipe kits, recipe mixes, and seasonings to bring effortless flavour to everyday meals.
Cookware & Bakeware
This new range inspired by Nadiya’s cooking insights and style is designed to help home cooks create healthy and delicious meals every day. Nadiya has been involved at every stage of the process, from ideas and recommendations to design prototypes. The collection is now available in stores at John Lewis and from prestige.co.uk


Homewares
Nadiya’s collection of kitchen accessories and hand decorated tableware features a medley of colour and pattern.
She has created a vibrant collection of homeware, her love of which came from her mother. "She could never bear to throw away a plate, they all had different patterns and designs, everything was mixed and matched." Nadiya’s collection of kitchen accessories and hand decorated tableware features a medley of colour and pattern. Make life colourful.